Client: Northern Utility Brokers Ltd
Project: Brand and Literature
Activity: Create new brand identity, company brochure and stationery
Despite dealing with large blue chip corporations, Northern Utility Brokers‘ (NUB) brand had remained unchanged for many years and was created by the MD himself in the early days of the company! I was approached to create a corporate brochure for NUB, a company that helps large organisations buy energy and other utilities better as well as use less. I felt that for a brochure to portray the desired image to its very corporate audience – professional, experienced, knowledgeable, reliable and proficient – then it needed a more polished brand identity and this was incorporated into the project. Working with graphic designer, Penny Wilson, we created a fresh new brand and created a corporate brochure that gives an overview of the company and its services, communicating its key messages effectively to new clients.