On 24th September 2013 I will be delivering a free workshop for the Mid Yorkshire Chamber of Commerce on how to write compelling, marketing focused copy for business. Entitled ‘It’s only words’ the seminar will be held at the Chamber’s Wakefield … Continued
Wakefield Businesses Buying Locally to Boost the Economy Buy Wakefield is a ‘buy local’ initiative that I and a few other Wakefield based business owners have set up to encourage Wakefield companies to make a conscious effort to source their products … Continued
B2C is the new B2B! I have never pigeon holed myself when it comes to marketing. People have often asked me whether I specialise in any particular area or sector and the answer is no; I would say my main … Continued
Back to nature for my profile pics Not so long ago I had some new profile photos taken. They were done via a Forward Ladies event so there were a number of us there, each taking a turn to sit … Continued
You will have heard the phrase ‘content is king’ and seen lots of blogs and heard experts talking about how important it is to have good content on your website but actually, what does that mean? This blog takes a … Continued
10 ways to show prospects you are an expert So, you are a specialist at what you do. Your customers and prospects want to work with someone who knows their stuff. How do you bring the two together and really … Continued
The reward of awards During the Olympics we’ve witnessed remarkable people achieve the ultimate goal, winning gold in sports’ greatest competition. We’ve heard their post-event interviews where they talk, laden with emotion, about how much their achievement has meant to … Continued
Less about rules and more about writing? We all know that Google (and other search engines) continually update their algorithms and change the ‘rules’ in terms of what they look for from websites in order to rank them. As a … Continued
Learn how to make your website content work harder! On 4th September I will be running a seminar entitled ‘Are you Content with your Content?’ for the Mid Yorkshire Chamber of Commerce in Wakefield. Part of the Chamber’s 60 Useful … Continued
MYCCI Services Get An Overhaul I’ve recently been working with the Mid Yorkshire Chamber of Commerce to create new copy to communicate their range of member services more clearly and consistently. I have written copy for a new Members’ Guide, an … Continued