I’m delighted to have made the shortlist for the Forward Ladies Women in Business Awards in the category of Best Home Based Business! The awards recognise and celebrate the achievements of business women across the Yorkshire region. 3 women have … Continued
Forget writer’s block: a copywriter’s greatest affliction is the ‘expert-ego’! The downside to writing copy for lots of different companies is the tendency to sub-consciously inflate your own sense of expertise, you could call it an ‘expert-ego’! What I mean … Continued
Further to my “2 campaign” where I tried to persuade as many people as possible to sponsor me £2 for the Wakefield Hospice Midnight Walk and of course completing the course on 16th July, I am delighted to report that … Continued
Sarah Ainslie is Walker #2 in the Wakefield Hospice Midnight Walk! In homage to my walker number (which only indicates when I registered and not my anticipated finishing position!) I am asking as many people as possible to pledge just … Continued
Can we really learn anything new from the Apprentice? Je dit NON! Does anyone else have Apprentice fatigue or is it just me? (Perhaps just those of us who promised to post a blog on the subject every week? It … Continued
Jim engineers Glen’s demise in The Apprentice advertising sales task So, Jim survived the chop. Again. He either truly has the luck of the Irish or he’s Lord Sugar’s secret love child and therefore untouchable. In my opinion he was … Continued
But only if you know how: the value of industry experience As much as it pains me to say it I can’t pull any of the Apprentices apart today for their lack of business acumen and generally being morons (as … Continued
More Small Business Lessons from The Apprentice. This week: Research The advertising/marketing task is always a favourite of mine for obvious reasons and while this year didn’t deliver a ‘pants man’ level campaign to ridicule, it has to be said … Continued
More Apprentice Inspired Tips for Small Businesses Week 3 in the Apprentice saw the now familiar buying task. Their job was to buy a specific list of items, negotiating the best price possible. As the tasks have all been designed … Continued
“As a multi-disciplinary design agency, we work with Sarah on our own marketing activities and also those of our clients. Sarah’s marketing and copywriting expertise enables us to produce quality designs with real substance. She is a true professional to … Continued