Client: Forward Ladies
Project: The Forward Ladies Hub
Activity: Resource hub and blog
Forward Ladies is a support network for professional women based in Leeds but supporting thousands of women across the north of England, Scotland, London and the Midlands. I have been working with the organisation in an interim Marketing Manager role since October 2011 with a brief to increase membership, raise awareness and better support existing members. As part of this I devised the Forward Ladies Hub and developed it along with other members of the Forward Ladies team. The Hub is a resource for members as well as the home of the Forward Ladies blog, news and media gallery. The Hub now has a team of Content Editors posting on a regular basis and members are entitled to contribute content as well. It is proving to be a very valuable resource for members as well as a key channel for communicating with Forward Ladies’ audiences in conjunction with Twitter, Facebook and Linked In.