Sarah Ainslie Marketing has evolved and is now trading as Smiles Marketing. For freelance marketing, copy, and content services, see the new website.

A Little Knowledge is a Dangerous Thing!

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Forget writer’s block: a copywriter’s greatest affliction is the ‘expert-ego’! The downside to writing copy for lots of different companies is the tendency to sub-consciously inflate your own sense of expertise, you could call it an ‘expert-ego’! What I mean … Continued