Sarah Ainslie Shortlisted for Business Award

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I’m delighted to have made the shortlist for the Forward Ladies Women in Business Awards in the category of Best Home Based Business! The awards recognise and celebrate the achievements of business women across the Yorkshire region. 3 women have … Continued

A Little Knowledge is a Dangerous Thing!

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Forget writer’s block: a copywriter’s greatest affliction is the ‘expert-ego’! The downside to writing copy for lots of different companies is the tendency to sub-consciously inflate your own sense of expertise, you could call it an ‘expert-ego’! What I mean … Continued