Marketing the Marketer! Just as a plumber never gets around to fixing his own leaking tap, often marketers become absorbed in marketing their clients to the detriment of their own business – especially one-woman-marketers-with-two-children! A few months ago, following Google’s … Continued
You will have heard the phrase ‘content is king’ and seen lots of blogs and heard experts talking about how important it is to have good content on your website but actually, what does that mean? This blog takes a … Continued
Less about rules and more about writing? We all know that Google (and other search engines) continually update their algorithms and change the ‘rules’ in terms of what they look for from websites in order to rank them. As a … Continued
Learn how to make your website content work harder! On 4th September I will be running a seminar entitled ‘Are you Content with your Content?’ for the Mid Yorkshire Chamber of Commerce in Wakefield. Part of the Chamber’s 60 Useful … Continued
MYCCI Services Get An Overhaul I’ve recently been working with the Mid Yorkshire Chamber of Commerce to create new copy to communicate their range of member services more clearly and consistently. I have written copy for a new Members’ Guide, an … Continued
3 new client sites that I have been involved in have recently all launched within a few days of each other. All are for quite different clients with their own objectives but each driven by great content, effective SEO and … Continued
Forget writer’s block: a copywriter’s greatest affliction is the ‘expert-ego’! The downside to writing copy for lots of different companies is the tendency to sub-consciously inflate your own sense of expertise, you could call it an ‘expert-ego’! What I mean … Continued
Become the Pied Piper of Your Industry! Traditionally marketing has been all about pushing messages out, actively shoving your materials under the nose of your target market and (hopefully) forcing them to notice you. That’s absolutely fine and marketing will … Continued
Do you have a backlog of blogs (a back-blog?): lots of ideas but no time to get them written up? Perhaps you are lacking in inspiration for topics or you just feel your copy writing skills aren’t up to scratch? … Continued
You want your website to work for you but are you working for your website? Tips for a fulfilling relationship with your website and how you can interact with your site for optimum results. Accompanies the Valentine’s Day #loveyourwebsite series on Twitter