Sarah Ainslie Marketing has evolved and is now trading as Smiles Marketing. For freelance marketing, copy, and content services, see the new website.

New Copy for Chamber Website

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MYCCI Services Get An Overhaul I’ve recently been working with the Mid Yorkshire Chamber of Commerce to create new copy to communicate their range of member services more clearly and consistently. I have written copy for a new Members’ Guide, an … Continued

A Little Knowledge is a Dangerous Thing!

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Forget writer’s block: a copywriter’s greatest affliction is the ‘expert-ego’! The downside to writing copy for lots of different companies is the tendency to sub-consciously inflate your own sense of expertise, you could call it an ‘expert-ego’! What I mean … Continued

Discover v Disrupt: Why Search Marketing is Overtaking Interruption Strategies

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Become the Pied Piper of Your Industry! Traditionally marketing has been all about pushing messages out, actively shoving your materials under the nose of your target market and (hopefully) forcing them to notice you. That’s absolutely fine and marketing will … Continued

Website: What have you done for me lately?

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You want your website to work for you but are you working for your website? Tips for a fulfilling relationship with your website and how you can interact with your site for optimum results. Accompanies the Valentine’s Day #loveyourwebsite series on Twitter

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