What are your barriers to blogging?
Blogging is the new cool thing. That’s the message we keep hearing. It’s great for SEO, it’s fantastic for keeping your web content fresh and new, it helps create a ‘personality’ for your business, encourages interaction with customers and it can really reinforce your key messages and brand image in a subtle way that is much less ‘in your face’ than sales copy.
BUT DO YOU HAVE TIME TO DO IT?
That’s the biggest excuse given for either not having a blog at all or having one but just not keeping it up to date and it’s a valid point. It can seem much lower down the list of priorities than fee earning work or more direct marketing activities.
DO YOU HAVE THE SKILLS TO DO IT?
Writing great copy is a skill (some would say an ‘art’ but I wouldn’t deign to be so pretentious!) and even something as informal as a blog can be a challenge. You need to find a voice, the right tone and style and of course have interesting, engaging and relevant content.
DO YOU HAVE THE CONFIDENCE TO DO IT?
Your blog is for public consumption so it needs to be every bit as thought out, accurate and appropriate as your web or literature copy. This standard can be hard to maintain when you’re looking at something as high in turnover as a blog (you need to be updating it a minimum of once a week, ideally more).
ARE YOU SET UP TO PROMOTE IT?
Are you active on other social media platforms, are you signed up to blog syndication sites, are you posting your blogs to relevant sites? You could have the most amazing blog ever but if nobody ever reads it what’s the point?
HAVE I REALLY PUT YOU OFF HAVING A BLOG AT ALL?!
Soz! If all the above applies to you but you do recognise that having a blog is a great thing then maybe you need to consider outsourcing your blog? There are some fantastic professional bloggers who will blog on your behalf. They will work with you to devise your voice, style and tone. They use your knowledge and experience to get up to speed on your industry and use that to develop interesting, audience-specific content and then run with it and they have the time and the skills to create blog posts that not only read well and engage your customers in conversation but that also add value in terms of your SEO and brand dissemination.
SO WHAT’S STOPPING YOU HAVING A BLOG NOW?
BTW have I mentioned that I’m a right little blogger myself?…