Client: PIR Energy Ltd
Activity: Corporate flyers and presentation folders
PIR Energy Ltd is an energy management consultancy formed from 3 separate companies – Gener8 Now, Gener8 Solar and DPR Installations. The name PIR is based on the services that each company offers – Production (of energy through renewable sources), Installation (of all recommendations) and Reduction (of energy using energy management strategies). They had 2 issues; firstly they felt that their clients didn’t understand what PIR Energy was all about and found the 3 partner companies confusing; and secondly, each company still wished to keep its own identity. My brief was to produce literature that clearly communicated PIR’s offering whilst allowing each partner to retain its own brand. Working with designers, Ego, we developed a marketing flyer and presentation folder that put the PIR concept at its heart and communicated what each partner brought to the offering.