Marketing planning goes hand in hand with your marketing strategy. While your strategy sets the direction your marketing plan sets out how you plan to deliver that strategy through your tactical marketing activity. Both are part of the same process and should be conducted before embarking on any marketing initiatives.
Your working tactical plan sets out your activities over a fixed period – often 6-12 months – and how they will work together to achieve the objectives and deliver the strategy.
Creating a marketing plan for small to medium businesses
Lurching from one marketing campaign to the next with no overall plan will cost more and achieve less in the long run. I can help with all aspects of marketing strategy, planning and delivery.
Call 01924 820273 or contact me to discuss how I can help create your marketing strategy and plan.