Search engines love content and the best way to keep your website fresh is by having a blog that is regularly updated. Google will reward your website for content that is high quality, original, optimised for keywords and informative, but one does not blog for Google alone!
Your blog is your opportunity to demonstrate expertise, comment on relevant topics, share case studies and examples and offer no-strings advice. In short, it improves the user experience and therefore creates a positive brand image. You can also use this blog content to support wider campaigns and activities such as e-mail marketing, PR and social media.
Blogging services for small to medium businesses
There’s nothing I love better than blogging! I regularly blog for clients in a range of industries either as a stand-alone service or as part of a wider marketing remit. I also blog for my own business and have a personal blog.
Call 01924 820273 or contact me to discuss how I can blog for your business.