New Brand, New Website – It’s Almost as if I’m a Marketer!

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Sarah Ainslie Marketing Wakefield

Marketing the Marketer!

Just as a plumber never gets around to fixing his own leaking tap, often marketers become absorbed in marketing their clients to the detriment of their own business – especially one-woman-marketers-with-two-children! A few months ago, following Google’s new rules on all websites being responsive I guided the few clients whose websites were still not mobile-friendly through the process to ensure that they wouldn’t lose rankings. It occurred to me that my own website was in fact not responsive either and so I asked my web developer, the very talented Jo at Ego, what the cost would be to convert it and received the answer “your site is so old you would be better starting again” (don’t sugar the pill eh Jo!).

She was, of course, right.

I had had the same website design since I started my business in 2007 and while it had been tweaked, updated and added to over the years, the design was essentially the same as when it first launched. Don’t get me wrong, I loved my website and it has attracted lots of great praise and feedback over the years and has done me proud in terms of bringing business in (it still remains my biggest source of new enquiries) but the time had come to create something new that reflected my business offering better and was as well optimised for search as it could be.

On pondering my shiny new website-to-be, I decided that if I was going to do it, I was going to do it properly and that meant an entire new brand identity to go with. My old logo was flowing and organic and very nice but I wanted something more vibrant and exciting now and also something that was more social media appropriate (more square in format, easily recognisable when reproduced at a small scale, square rather than long to maximise profile formats etc). Ego’s brand guru, Rachel, was therefore also drafted in to work her magic.

Sarah Ainslie Marketing websites

The process has taken a while, with client projects naturally taking priority, but I’m pleased to say that it’s finally ready. I’m really pleased with how it looks and how it works. It feels fresher and more dynamic and obviously, my experience in creating websites for clients over the last 9 years has paid dividends in creating a site that will work much harder for me and my business and reflect what I can do for clients. With help from my SEO specialist, John from Lojix, I really do anticipate beating new clients off with a stick (in the nicest possible sense!). I have also made a pledge to be attentive to my own blog – something that has also been pretty much neglected of late.

Soooooooo, what d’ya think?….

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