Answer Engine Optimisation is the new Search Engine Optimisation In all the years I’ve been in marketing (over 20, but who’s counting?…) and all the marketing training I’ve ever done, one of the key things we’re told to think about … Continued
The value of getting your content shared and why it’s good for establishing expertise I have spoken before on the blog about the value of establishing expertise in your industry and demonstrating authority on relevant subjects. When people need advice … Continued
Client blogs created over the winter So, things have been pretty busy over the last 3 months, so I’m condensing my blog round ups for November, December and January into one uber blog round up! Here we go… … Continued
Client blogs posted in October October was a busy blogging month with lots going on for clients, especially with National Home Security Month for Calder Security and a new interactive kitchen gallery to promote for 3Style Kitchens. Here’s a … Continued
The value of ‘evergreen’ and ‘cornerstone’ content First of all let me start by answering the question on your lips “what the flip is an ‘evergreen’ post?”. An evergreen blog post is essentially a post that has content that doesn’t … Continued
Google pushes all websites to implement SSL certification If you have a website that takes payments or processes customer data then you will no doubt know that your site needs to be secure through the implementation of an SSL … Continued
Client blogs for September As a lover of words, blogging is just about my favourite thing to do. “But you hardly ever update your blog Sarah!” Alas, ’tis true – just as a plumber never fixes the leaky tap, … Continued
Is it just me or does anyone else find LinkedIn’s little standard Happy Birthday/Congrats on the Work anniversary and even the Thanks, Not Sure and Thumbs Up emoji greetings on messages really impersonal? I can’t tell you the number of … Continued
This is a question I recently saw posed on a business forum. The person who posted it felt that it was somehow disingenuous to employ a professional copywriter to put award entries together. She argued that it was impersonal and … Continued
I have done several charity challenges over the years but I haven’t done one for a while and I think that’s because I like to do something that is a little bit different or has an angle to it that … Continued