This is a question I recently saw posed on a business forum. The person who posted it felt that it was somehow disingenuous to employ a professional copywriter to put award entries together. She argued that it was impersonal and … Continued
B2C is the new B2B! I have never pigeon holed myself when it comes to marketing. People have often asked me whether I specialise in any particular area or sector and the answer is no; I would say my main … Continued
Forget writer’s block: a copywriter’s greatest affliction is the ‘expert-ego’! The downside to writing copy for lots of different companies is the tendency to sub-consciously inflate your own sense of expertise, you could call it an ‘expert-ego’! What I mean … Continued
Can we really learn anything new from the Apprentice? Je dit NON! Does anyone else have Apprentice fatigue or is it just me? (Perhaps just those of us who promised to post a blog on the subject every week? It … Continued
But only if you know how: the value of industry experience As much as it pains me to say it I can’t pull any of the Apprentices apart today for their lack of business acumen and generally being morons (as … Continued
More Small Business Lessons from The Apprentice. This week: Research The advertising/marketing task is always a favourite of mine for obvious reasons and while this year didn’t deliver a ‘pants man’ level campaign to ridicule, it has to be said … Continued
More Apprentice Inspired Tips for Small Businesses Week 3 in the Apprentice saw the now familiar buying task. Their job was to buy a specific list of items, negotiating the best price possible. As the tasks have all been designed … Continued
Got a burning question about marketing your business? Want to pick the brains of a Chartered Marketer for free? On Thursday 24th February 2011 I will be holding a free Marketing Clinic on my Facebook page and here is all the information you need to get involved.