A Weapon of Mass Consumption?

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B2C is the new B2B! I have never pigeon holed myself when it comes to marketing. People have often asked me whether I specialise in any particular area or sector and the answer is no; I would say my main … Continued

A Little Knowledge is a Dangerous Thing!

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Forget writer’s block: a copywriter’s greatest affliction is the ‘expert-ego’! The downside to writing copy for lots of different companies is the tendency to sub-consciously inflate your own sense of expertise, you could call it an ‘expert-ego’! What I mean … Continued

Where There Is Muck There Is Brass…

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But only if you know how: the value of industry experience As much as it pains me to say it I can’t pull any of the Apprentices apart today for their lack of business acumen and generally being morons (as … Continued

Every Dog Has Its Day (But Only If They Listen To Their ‘Masters’)

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More Small Business Lessons from The Apprentice. This week: Research The advertising/marketing task is always a favourite of mine for obvious reasons and while this year didn’t deliver a ‘pants man’ level campaign to ridicule, it has to be said … Continued

Facebook Marketing Clinic

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Got a burning question about marketing your business? Want to pick the brains of a Chartered Marketer for free? On Thursday 24th February 2011 I will be holding a free Marketing Clinic on my Facebook page and here is all the information you need to get involved.