Blog Round Up – September
Client blogs for September As a lover of words, blogging is just about my favourite thing to do. “But you hardly ever update your blog Sarah!” Alas, ’tis true – just as a plumber never fixes the leaky tap, … Continued
Is it ethical to outsource award writing?
This is a question I recently saw posed on a business forum. The person who posted it felt that it was somehow disingenuous to employ a professional copywriter to put award entries together. She argued that it was impersonal and … Continued
Client Blog: Communities Keeping Burglars at Bay
This blog was written by Sarah Ainslie for client Calder Security Ltd. To see the original post click here. The role of social media in reducing burglary. We often hear that the sense of community isn’t the same as it … Continued
Client Project: New Vision Website
Combining Signage with Dementia Friendly Products New Vision is a signage and graphics company based in Bradford. They have been in the general signage industry for many years but have diversified in recent years into dementia friendly products for hospitals. … Continued
Client Testimonial: Semta
“Sarah was very helpful with developing a key message framework for both The STEM Alliance and the Automotive Industrial Partnership, I would have no hesitation in recommending Sarah to support you with your marketing needs.” Joanne Iceton Semta Sector Skills … Continued
FREE Copy Writing Seminar!
On 24th September 2013 I will be delivering a free workshop for the Mid Yorkshire Chamber of Commerce on how to write compelling, marketing focused copy for business. Entitled ‘It’s only words’ the seminar will be held at the Chamber’s Wakefield … Continued
A U-Turn for SEO?
Less about rules and more about writing? We all know that Google (and other search engines) continually update their algorithms and change the ‘rules’ in terms of what they look for from websites in order to rank them. As a … Continued
New Copy for Chamber Website
MYCCI Services Get An Overhaul I’ve recently been working with the Mid Yorkshire Chamber of Commerce to create new copy to communicate their range of member services more clearly and consistently. I have written copy for a new Members’ Guide, an … Continued
A Little Knowledge is a Dangerous Thing!
Forget writer’s block: a copywriter’s greatest affliction is the ‘expert-ego’! The downside to writing copy for lots of different companies is the tendency to sub-consciously inflate your own sense of expertise, you could call it an ‘expert-ego’! What I mean … Continued
Client Testimonial – Ego
“As a multi-disciplinary design agency, we work with Sarah on our own marketing activities and also those of our clients. Sarah’s marketing and copywriting expertise enables us to produce quality designs with real substance. She is a true professional to … Continued