A Weapon of Mass Consumption?

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B2C is the new B2B! I have never pigeon holed myself when it comes to marketing. People have often asked me whether I specialise in any particular area or sector and the answer is no; I would say my main … Continued

Every Dog Has Its Day (But Only If They Listen To Their ‘Masters’)

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More Small Business Lessons from The Apprentice. This week: Research The advertising/marketing task is always a favourite of mine for obvious reasons and while this year didn’t deliver a ‘pants man’ level campaign to ridicule, it has to be said … Continued