EC Credit Control: Digital Strategy

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Client: EC Credit Control Project: Digital Strategy Activity: Optimised web copy, blog development, client e-newsletter EC Credit Control offers bespoke terms and conditions of trade and debt recovery services. Having accumulated a sizeable database of opted in contacts, the company … Continued

A Little Knowledge is a Dangerous Thing!

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Forget writer’s block: a copywriter’s greatest affliction is the ‘expert-ego’! The downside to writing copy for lots of different companies is the tendency to sub-consciously inflate your own sense of expertise, you could call it an ‘expert-ego’! What I mean … Continued